Decide your philosophical angle
Philosophy spans millennia of thought. Successful philosophy blogs pick a lane: applied philosophy for everyday life, stoicism and practical wisdom, ethics and current events, philosophy of mind, political philosophy, philosophy for beginners, or close reading of specific thinkers.
Readers come to philosophy blogs for a distinctive point of view, not a neutral survey of every tradition. The more clearly you define your angle, the easier it is to build an audience that trusts your perspective and returns for your next post.
Ask yourself: which tradition do you read most deeply? Which questions do you find yourself returning to in everyday life? That intersection is your angle.